2008 4Runner misleading marketing
 

The 2008 4Runner is falsely advertised and marketed by toyota’s own sales literature, brochures, press releases and some dealer websites as having an active headrest safety system as standard equipment. Regardless of trim level none of the 2008 4Runners have this feature. I discovered this after being the victim of a rear end collision with injuries. After the accident I removed the back off the upper seat, next I took the 4Runner to the dealer so it could be investigated and three days later toyota's techline called the dealer back to inform me that none of the 2008 4Runners will have this active headrest system regardless of what the sales brochures and press releases indicate. It has been over three weeks with no resolution from toyota or the distributor, southeast toyota. It is not acceptable to spend over 38k on a vehicle and learn by being involved in an accident that it’s not equipped as advertised. Sadly toyota’s and southeast toyota’s awful customer service and lack of concern negate any positives about the 4Runner not to mention souring the relationship with my family and I who have owned over a dozen toyotas. The dealership's owner can't even get anywhere with them. It's a shame I had to learn the hard way about toyota’s current business practices and inability to timely address a critical customer concern. Have any other 2008 4Runner owners realized their 4Runner is not equipped as advertised and feel short changed?

RE: 2008 4Runner misleading marketing
 

Dont have one, but sounds pretty messed up.

RE: 2008 4Runner misleading marketing
 

Trust me I can’t be more disappointed or shocked, I had been a Toyota fan since 1977.

Here are three dealer links, if you select the interior tab active headrest follows the seat description on each website.

http://www.toyotasunnyvale.com/VehicleDetails/857261934

http://www.longotoyota.com/VehicleDetails/832594704

http://www.delraytoyota.com/VehicleDetails/862187344

RE: 2008 4Runner misleading marketing
 

All 3 links are no good.

RE: 2008 4Runner misleading marketing
 

Sounds like you need a lawyer.
I'm not one, BTW.[&:]

RE: 2008 4Runner misleading marketing
 

Sales lit, brochures and the like are nothing but hype to get the poor consumer into a vehicle, was this headrest stuff listed on the moroni when you purchased?

RE: 2008 4Runner misleading marketing
 

I'm about to buy my first runner. Brand new 2008.Is the headrestsafety systemyou are refering to, what is being listed as "Seat mounted side air bags"? I don't see anything else listed on my vehicle info sheetrefering to front seat safety features or even uses the word headrest in any discriptions?

RE: 2008 4Runner misleading marketing
 

My last post refered to the qoute that my dealer sent me via email. It listed nothing refering to Active Headrest system on the vehicle. I just found my toyota factory broschure that I picked up at an auto show last month and it definitely says Active Headrest System is standard on all runners.Ihave to agree with you on the false advertising, since I'm currently trying to buy a Sport with the DVD Nav, which is also listed as an option on all three models. Every dealership I went tolooked at me like I have six heads when I say that I want a sport with that option, even though it is clearly listed in the broschure. They keep trying to put me in a limited or sell me an aftermarket TomTom system not covered by Toyota. I'm not bying it. The dealership I'm working with is 3 hours away from me and I'm working a deal over the phone and email. I currently live out of the Southeast region and they are even worse in my area.That said, my current dealer ishaving to special order the Sport with the DVD Nav, saying it will take 12 to 16 weeks. Looks like once again toyota's advertising is a little below board. I'm going to getthe optionbut based on what is listed, it definitely should not be that difficult. And oh yes, I'm alsonow with a dealer in the Southeast Toyota region......go figure. I will definitely be asking about the headrest system. Thanks for the info.